Get the numbers up

Background

We created our unique advisory to help companies adapt to changes in their marketplaces. The changes in sales and marketing within rapidly changing industries creates a challenge for companies to adapt and thrive. The old way of doing things is quickly fading away. Success means that cultures, know-how, and behaviors need to advance and cross-functions need to be aligned. By creating a newly aligned organization, you can exploit opportunities now and in the future.

Swanson Global Marketing has profound experience in digital marketing, sales, strategy, organization design, and branding. We have deep strategic and tactical expertise in developing programs that increase sales. We also use our experience to provide clarity on how to implement and manage change. Our mission is to help you have clarity on your direction and to help you grow your business.

Contact us, and we can discuss how to help your organization.

 

 

Greg Swanson, Founder

 

Greg Swanson

Experience

  • 10 Years in management positions in the Life Sciences industry
  • Nearly 20 years experience in sales, marketing, and management in the IT industry
  • Have worked on every continent
  • Manager, coach, trainer, adviser, and speaker

Companies

Kodak: Negotiated some large agreements and helped some professional photographers transition to digital.

Xerox: Helped restructure a sales organization and drove a team to grow with an industry focus.

Dell: Turned around declining sales, reorganize a team, and negotiate large global agreements.

Sigma-Aldrich / Merck: helped turn a sales management team into a team. Drove standards in sales processes to a scientific sales force. Implemented CRM and digital platforms. Helped double the European business.

Education

B.A. International Marketing, Oklahoma State University

Digital Marketing Specialization, University of Illinois Urbana-Champaign

Entrepreneurship Executive Program, Wharton School, University of Pennsylvania 

Other

Founder of the PurpleExpat.org: An organization representing US Citizens to the US Congress regarding unfair tax treatment of American citizens and their families who live abroad.

Contributor to Smerkonish.com: a well-known, non-partisan US American radio host and CNN television presenter, newspaper columnist, author, and lawyer.