Swanson Global Marketing

Align your teams and technology with your customer's journey
Aligning your teams with how your customers engage is a future proof way to generate sales growth.
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Resolving sales and marketing challenges caused by rapid change

Rapid change in your external environment

Customers • Markets • Regulations • Technology • Competition

can challenge your organization

Organization Design • Digitalization • Skills • Process • Culture

and inhibit your progress

KPIs • Coaching • Tools • Technology • Reinforcement

Our mission is to help sales and marketing teams and organizations thrive through rapid change

Sales and Marketing Organizational Design

Digital revenue generation has changed the functions of sales and marketing. Our view is both holistic and customer focused. We can help you optimize your structure and drive cultural acceptance of the change.

Sales and Marketing Digital Transition

Your customers are driving change in how you engage in the market. New technologies are available to both automate and better understand your customers. For your teams, the changes are not just functional; they are cultural.

Customer Alignment

Customers that engage with you should have a consistent message. Are your marketing efforts aligned with your sales approach? Mapping your customer's journey is a critical step in understanding how to align your resources and changing your culture.

Strategic and Tactical Planning

In rapidly changing markets, it is difficult to establish a common fact base to provide decision making insights. Is your direction valid? Are you missing insight? Developing a common fact base is critical to making the right choices.

Our focus is on industries experiencing massive changes Our focus is on industries experiencing massive changes

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Life Sciences

Data models are changing drug discovery. New technologies have caused changes in funding patterns. There are opportunities in finding new ways to reach customers.  

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Enterprise IT

The sprawl of technology stacks will lead to a drive back to standardization. Application interoperability is becoming even more critical. The number of decision makers and stakeholders will increase further.

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Industrial

Industry 4.0 and demands from customers to develop a more integrated relationship is driving the need for cultural change for industrial sellers. The ability to partner and see the customer’s big picture is becoming more critical.

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Venture

Innovations are hard to sell. Many startups struggle with gaining access and overcoming skepticism when dealing with B2B customers. Technically oriented founders need support in strategic and tactical sales and marketing.

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