Swanson Global Marketing

Align your teams and technology with your customer's journey
Aligning your teams with how your customers engage is a future proof way to generate sales growth.
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Our mission is to help your sales and marketing teams thrive with the dynamic changes caused by the new ways that customers engage with you.

Sales and Marketing Organizational Design

Digital revenue generation has changed the functions of sales and marketing. Our view is holistic and customer focused. We can help you optimize your structure.

Sales and Marketing Digital Transition

Your customers are driving change in how you engage in the market. New technologies are available to both automate and better understand your customers. This is a big change. Let us help you.

Customer Alignment

Internal alignment should be focused on your customer engagement. Mapping you customer's journey is a critical step in understanding how to align your resources.

Strategic and Tactical Planning

In rapidly changing markets, it is difficult to establish a common fact base to provide decision making insights. We can help.

Our focus is on industries experiencing massive changes Our focus is on industries experiencing massive changes

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Life Sciences

Technologies like data models, CAR-T, and CRISPR will change the way that research and development suppliers approach their markets.

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Enterprise IT

The sprawl of technology stacks will lead to a drive back to standardization for technology and training purposes. This will lead to more decision makers and stakeholders.

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Industrial

Industry 4.0 and demands from customers to develop a digital relationship is changing sales and marketing functions.

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Venture

Innovations are hard to sell. Many startups struggle with gaining access and overcoming skeptisim when dealing with B2B customers.

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